"We didn't see this coming"

From this story in today's Washington Post:

Mid-Continent Nail of Poplar Bluff, Mo., the largest U.S. nail manufacturer, cut 60 jobs on June 15 and plans to lay off an additional 200 workers in a few days, citing plummeting sales following the imposition of Trump’s metals tariffs. The company said it may not survive past Labor Day if it doesn’t get relief from the tariffs.

“It’s not just us. There will be many, many companies that will pay a price for this,” said George Skarich, vice president of sales and marketing. “I’m disappointed in Trump. We didn’t see this coming.” (emphasis is mine)

I admit that it's hard to not say "you got what you asked for", but I really do feel bad for these workers and the company. It's never pleasant to see someone played like a piano like President Trump does. But time after time I've seen quotes like "We didn't see this coming" and I want to ask just what did you see coming? It seems too me that this is entirely what was to expected.